Since the Japanese government doesn’t prohibit online gambling in the offshore casinos, Japanese people are privileged to search for online casinos in Japan. The problem is that there are lots of scam gambling websites on the web that’s why we strongly recommend you to follow our pieces of advice regarding the main criteria you should pay.
Japan Casino Law
- Online Casinos in Japan. According to online casino news sites in Japan, gambling has been present in the country since a long time ago.There are references of Emperor Tenmu being an avid gambler during the 7th Century and the population soon caught up with the same interest.
- The only way for local players to access games offered in online casinos, including web-based poker and bingo games, is by using the websites of foreign operators. Mobile gaming websites are also among the illegal gambling opportunities on the territory of Japan.
- Various parts of online gaming in Japan are legal, including the lottery and soccer toto, but the Japanese government does not award casino licences itself. While online casino gaming is somewhat discouraged officially, in practice Japanese players can play at any of the numerous online casinos based outside the country.
In this article, we take a look at the trends underpinning Japan’s gaming industry and the online casino market in Japan, highlighting the opportunities for foreign brands to make their mark, edging Japan ever closer to becoming a more globally open marketplace.
How Does Pachinko Fare against the Online Casino Market in Japan?
Within Japan’s gaming industry, Pachinko remains king. Even with a slight decrease in popularity over the past few years, the pinball-like pastime netted $190 billion in 2018. That’s more than ten times the UK’s entire gaming industry put together, and this doesn’t even include Japan’s proprietary national lottery or legal betting on sports like horse racing.
Pachinko is not formally classed as gambling and is sometimes dismissed as an industry targeting a forgettable consumer base. As a testament to its popularity, we’ve seen just how eager many patrons have been to get back into Pachinko parlours during the COVID-19 lockdown period, with long queues forming outside, even when it wasn’t necessarily safe or practical to do so. We believe that if the Japanese gaming industry can do so well without gambling even being legalised, then it could certainly do well online, even with the introduction of Integrated Resorts still on the horizon.
Pachinko is not formally classed as gambling and is sometimes dismissed as an industry targeting a forgettable consumer base. As a testament to its popularity, we’ve seen just how eager many patrons have been to get back into Pachinko parlours during the COVID-19 lockdown period, with long queues forming outside, even when it wasn’t necessarily safe or practical to do so. We believe that if the Japanese gaming industry can do so well without gambling even being legalised, then it could certainly do well online, even with the introduction of Integrated Resorts still on the horizon.
Opportunities in the Online Casino Market in Japan
This brings us to the idea that the online casino market in Japan is by no means saturated. It will benefit from new blood in the form of non-Japanese brands, which have the luxury of navigating this market in a way that Japanese businesses can’t at this point in time. This is especially the case when we realise that Japan’s national lotto, Takarakuji, only started up its online presence in 2018.
Since Tokyoesque has become involved with this sector, we’ve seen a market which has slowly but surely begun to open itself up to outsiders, pushing the concept of globalisation as a way to benefit and revitalise the industry. We’re also seeing that the mainstream Japanese consumer is curious and ready to engage with this if communications around the topic can truly strike a chord and demonstrate a deep understanding of their needs.
![Japan Japan](https://static01.nyt.com/images/2007/06/16/business/15casino.600.jpg)
This might seem like obvious advice to marketers and business development executives, but it can be tricky to get things right the further away from your own culture you go. And Japan is pretty far away. Never having been exposed to colonial influence, this island nation was lucky to develop modernity on its own terms.
![Casino Casino](https://i2-prod.mirror.co.uk/incoming/article12680064.ece/ALTERNATES/s1200/FILE-PHOTO-A-US-Air-Forces-F-15-aircraft-takes-off-at-Kadena-US-Air-Force-Base-on-Japans-sout.jpg)
Online Casino And Poker
This has meant that for the most part, it’s been difficult to participate in the market if you are not ‘Japanese’. But, as with most things, there are exceptions to this. Success comes about when a company or leader is willing to take the time to learn how best to resonate with Japanese audiences. This is equally as applicable for the online casino market in Japan.
Insights Surrounding the Online Casino Market in Japan
Over recent years we have seen increased interest from operators across the wider gaming industry – Integrated Resorts, lotto platforms and online casinos — looking towards the market demand from the online casino market in Japan as a burgeoning force. As we have gathered insights for land operators not only relating to the thoughts and habits of the Japanese population but also incoming tourists, it has become clear that even in Japan—a nation that seems to be homogenised—audiences are becoming increasingly multi-segmented.
Consider, for example, the tourists who look to Japan for trends — both in Asia and more widely abroad. Especially within East Asia, these tourists take Japanese trends and bring them back to their own home markets knowing that:
- if something is credible in Japan, it can be credible at home too; and
- if something is cool in Japan, it can be cool at home too (this is a wide generalisation, but you get the picture — this applies especially to countries like China, Taiwan, Thailand and South Korea where Japan’s ‘soft’ power is strong and tourism, up until corona times at least, has been booming).
Combine all this with Japan’s current position in the global spotlight, bolstered by a successful Rugby World Cup 2019, and upcoming events such as the Olympics & Paralympic Games in 2021 and the Osaka World Expo in 2025, an ever-expanding business culture and of course the introduction of Integrated Resorts over the course of the next few years. Dice in vegas. Things aren’t slowing down any time soon.
Tokyoesque has become increasingly involved in conducting market research for key players in the casino and gaming space, and Founder & CEO Natalie Meyer has delivered a number of seminars on the topic. Her advice is always, as ever, to ask questions: as many as you can think of; and to become as aware as you can about how Japan works and what is happening.
See also: Case Study: Integrated Resort in Japan
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